Telephone

William Hill is the UK market leader in telephone betting, with around 1.1 million registered accounts and approximately 113,000 active customers, many of whom are sophisticated, high-stake punters. We employ knowledgeable and friendly customer service officers in two UK-based call centres, which can handle 600 calls simultaneously. We are the market leader by being customer-focused and innovative. We are the first company to introduce services such as a freephone number, betting with debit cards, a dedicated in-play telephone service, and more recently a SMS text betting facility.

Click here to find out how to open an account, or visit any one of our 2,300 shops across the UK and Ireland.

Bet in-play

Bet in-play is one of our exclusive Telephone betting services, which allows customers to place bets during a sporting event. Customer can call our dedicated advisory team on 0800 72 71 72 during the LIVE event to get the latest in-play odds as well as to place a bet.

Text betting

Our latest development SMS text betting service makes betting much more discreet and more convenient. It allows customer to place bets by sending SMS text messages through their mobile phone. By texting ‘new account’ to our text betting number 60609, customer will also get help from one of our team to open an account.

Live race commentary

Our telephone betting team also provides a low-cost race commentary service. Customers can dial 08712 444 666 (UK) or 1530 787 666 (ROI) to listen to the live commentary of most of the horse races. They can also switch back through to the betting line at the push of a button.

Customer Care

For any queries regarding your account or any of the Telephone Betting services, contact our Customer Care team on 0800 587 0026.

See our Telephone Betting Terms & Conditions here.

Registered Office: Greenside House, 50 Station Road, Wood Green, London N22 7TP.
Registration Number 4212563 England