Corporate Responsibility

Gambling is a legal and exciting leisure activity. For some it can be a problem, however, and we offer them support and practical help to deal with it.

Objectives for 2010
Objective Target date
Changing the objectives-based Senior Management
Operating Bonus Scheme to improve alignment of
individual performance with the Group’s business targets,
and performance and contribution amongst the
senior management team and reward them accordingly.
June 2010
Establish an Employee Share Incentive Plan for all eligible UK employees September 2010
Roll-out a mixed –use recycling programme across the Retail estate December 2010
Continue to review and further improve our procedures for preventing potential under-age gambling December 2010

During 2009, we sought to improve our interaction with all our key stakeholders. For customers, we have reinforced our measures to prevent under 18s gambling. For our employees, as we are undergoing considerable change in our culture and our management team, we have introduced new measures for effective engagement and have also further improved our security measures for shop staff. For shareholders, we have established a dedicated investor relations resource in-house and are improving our corporate reporting. For the wider community, we have continued to engage with Government and regulators, and sought to minimise further our environmental footprint through recycling measures and adapting our car policy.

Registered Office: Greenside House, 50 Station Road, Wood Green, London N22 7TP.
Registration Number 4212563 England

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