Transaction summary
Creating the leading European online gaming and sports betting business
On 30 December 2008 we created our exciting online business, William Hill Online, by combining William Hill Interactive, our online operations, with certain purchased assets from Playtech Ltd, one of the world's leading software companies. The new entity, William Hill Online, in which William Hill holds a 71% controlling interest, is one of the leading European online gaming and sports betting businesses.
The transaction brought together two highly complementary businesses. William Hill brings a strong brand, sports betting expertise and an established UK customer base and profits, while the acquired businesses bring online marketing and customer retention expertise, an extensive affiliate network, and established European customers and profits. The employees joining William Hill Online bring a new level of expertise in online gaming, marketing and management of gaming customers.
Chief Executive Ralph Topping, commented: 'This transaction is a transformational step for William Hill consistent with our stated strategy to increase online gaming and international earnings. William Hill Online is one of the leading European online gaming and sports betting businesses and the clear online leader among UK land-based gaming and betting operators. The transaction generates significant shareholder value and enhanced growth prospects for William Hill.'
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Registered Office: Greenside House, 50 Station Road, Wood Green, London N22 7TP.
Registration Number 4212563 England
